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Channing & Company

Channing & Company

Entrepreneurial Brand Design & Marketing for Ambitious Founders

Where Bold Ideas Become Iconic Brands

We help brands
start.evolve.scale.make more money.outpace competitors.build community.engage.launch.grow faster.grow relevanceunite teams.succeed.command higher prices.compound value.

We help brands start, grow, and scale with
world-class brand design and performance marketing.

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Trusted by Global Icons & High-Growth Startups

Coffee Uplifts People Logo Designed by Channing Bailey/ Channing & Company

Coffee Uplifts People

Coffee Uplifts People (CUP) is redefining coffee’s role in society, making each CUP a symbol of empowerment and equity. Channing & Company helped craft a brand that not only stands out but also uplifts.

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Kartan Superfoods

Harness the Strength of Nature with the ancient power of baobab and embrace a healthier, more vibrant you with each scoop.

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CUP x Shopify: Brand Partnership

In the heart of New York City, Coffee Uplifts People (CUP) and Shopify have united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopify's leading digital platform with CUP's commitment to Diversity, Inclusion, Representation, and Equity (D.I.R.E.).

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BLK Men in Tech

Urban design draws together the many strands of place-making stewardship.

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CUP x Rivian: Brand Partnership

Discover the essence of innovation with the Coffee Uplifts People x Rivian. This collaboration merges the art of specialty coffee with groundbreaking automotive technology, creating a mobile café experience like no other.

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Patfacts 2

Patfacts 2: More Than a Dream delves into the essence of building your dreams. A collection of illustrated bite-sized principles designed to inspire and empower you in your journey from dreamer to achiever.

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Patfacts: Community Programming

Patfacts Activations & Community Programming is an initiative that goes beyond a simple book launch. It is a movement designed to inspire and equip individuals to pursue their dreams, centered around the release of Patfacts 2: More Than A Dream. This program combines immersive experience design, strategic marketing, and impactful literacy initiatives to create a transformative impact on communities.

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Introducing Channing & Company

New York Brand Design Studio
Championing Entrepreneurial
Brands & Creatives*

[*Creatives = Founders, CEOs, CMOs, and people with great ideas]

We empower startups and industry leaders to grow and create new brands through entrepreneurial business strategy and innovative design. Working with the world’s best founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands.

$170M
Revenue Generated
15+
Years Transforming Brands
257
Brands Transformed
$88M
Brand Value Created
300%
E-commerce Growth
7:1
Marketing ROI
12x
Return on Ad Spend
3
Startup Acquisition & Exits

Our Expertise

CHANNING & COMPANY

Our Work

Designing brands that move people & markets!

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Channing & Company is a NYC brand design studio transforming ambitious ideas into industry-leading brands, shaping culture, and improving lives through design.

Channing & Company: Brand Design

CUP x Daily Paper: Brand Partnership Elevating Culture, Community, and Coffee

Launching CUP at Target & Whole Foods. Coffee Uplifts People: Retail Marketing

Coffee Uplifts People: Flagship

CUP Rewards: Redefining Loyalty with a Lifestyle-Driven App

Fulfilling the Promise of Coffee: Coffee Uplifts People (CUP) – Brand Design

CUP Presents RUN x Adidas Runners: Uplifting Neighborhoods Through Fitness and Community

CUP x Shopify: Brand Partnership – The Home & Fuel for Entrepreneurs

Elevating Coffee: Blending Luxury, Flavor, and Culture with Coffee Uplifts People Packaging

CHANNING & COMPANY

At a Glance

Transforming ambitious ideas into iconic brands!

14+

Years Transforming Brands

257

Brands Launched

$88M

Brand Value Created

3

Acquisitions & Exits

328

Partnerships

$170M

Enterprise Revenue

Services

Transforming ambitious ideas into iconic brands!

Where Design Meets Entrepreneurial Spirit: We don’t just build brands—we build market leaders!

channing & company

ambitious brands welcome

How We Help You Grow

FAQ

You’ve got a business to run. This FAQ gives quick, straight answers to the questions we hear most—from what we do to how we work, timelines, pricing, and what results to expect. If you’re looking for a trusted branding and marketing partner—for brand strategy, identity design, web design, SEO, paid social/search, media buying, and performance marketing—you’re in the right place.

Channing & Company is an NYC brand design and marketing studio. We help founders, CMOs, and creative teams start, grow, and scale brands through brand strategy, identity design, websites, campaigns, performance marketing / pay-per-click (PPC), paid media, go-to-market, and analytics—so attention turns into revenue.

Startups, SMBs, and enterprise brands across industries (CPG, hospitality, tech, fashion, media). We fit best with teams that want clarity, speed, and measurable results.

We make the brand clear, the offer compelling, and websites that convert—so higher conversion, better ROAS, and brand equity grows. We help you win today and be ready for tomorrow.

Channing & Company offers: Brand Strategy & Positioning, Visual Identity & Logo Design, Messaging & Copywriting, Web Design & Development (conversion-focused), Marketing Strategy & Campaign Creative, Out-of Home (OOH) / Media Buying (billboards, radio, streaming), Paid Social & Paid Search (Meta, TikTok, Google), Email & SMS Marketing, Analytics, Conversion Rate Optimization (CRO) & Attribution

Yes. You’ll get a full system—logo files, colors, fonts, usage rules, and ready-to-use templates—so your brand is consistent everywhere.

We don’t pitch; we partner. Weekly working sessions, transparent dashboards, and decisions rooted in data and taste. We move faster and smarter.

Built to fit your brand like a second skin. We work as part of your team—learning your vision, aligning strategy and creative, and communicating continuously as we design, test, and refine. The result isn’t just visuals; it’s an authentic brand experience that drives the bottom line and connects emotionally to move the business forward.

Both. Startup sprints, project bundles, and monthly retainers for creative + marketing + analytics.

Scoping depends on goals and speed. We price by defined outcomes and deliverables—not hours. (We’ll give you 2–3 options with clear timelines.)

We connect brand + performance. Strategy drives design; design fuels marketing; marketing loops into data and iteration. Less fluff, more results.

Typical windows: 2–4 weeks for strategy and identity sprints, 4–8 weeks for brand + site, ongoing for performance marketing.

Customer insight, category map, positioning, value prop, proof, messaging, visual direction, and a go-to-market play that aligns brand and sales.

We measure our success by your success. We measure Revenue, ROAS, CAC/LTV, conversion rate, leads, covers/appointments, brand search, engagement, NPS—and the narrative your market repeats back.

Yes. Paid social, paid search, OOH, audio/radio, influencer, affiliates—with ruthless P&L attribution and ongoing optimization. 

Yes. We build fast, mobile-first sites with clear messaging, strong UX, technical SEO, and CRO (speed, schema, on-page SEO, analytics).

Yes—launch strategy, PR partners, OOH/media plans, geo-targeted paid, creative, and conversion funnels to turn attention into bookings/sales.

branding agency • brand strategy • brand positioning • logo design • visual identity • messaging & copywriting • web design agency • website development • technical SEO • conversion rate optimization (CRO) • marketing strategy • campaign creative • performance marketing • paid social • paid search • media buying • OOH advertising • email marketing • SMS marketing • analytics & attribution • fractional CMO • growth marketing • NYC branding agency • Entrepreneurial Brand Design • Brand Strategy • Brand Designer • Creative Direction • Chief Brand Officer • Head of Brand & Marketing • Product Marketing Leader • Creative Leadership • Brand Identity Design • Omnichannel Marketing • Go-To-Market Strategy • Brand Architecture • Brand Storytelling • Cultural Brand Strategy • Integrated Marketing Campaigns • Brand Partnerships • CPG Brand Marketing • Hospitality Marketing • Experiential Marketing • B2B Brand Strategy • B2C Brand Strategy

Goals, budget range, key dates, access to existing assets/data, and one decision-maker for quick approvals. Schedule a quick and easy 20-minute call to help us better understand your unique challenges and opportunities.

Dan, Chief Designer — “A master in branding. Channing simplified our positioning, sharpened our voice, and built guidelines our team actually uses. Consistency went up—so did trust and sales.”

CEO, Multi-Location Hospitality Group — “Finally, a partner who thinks like an owner. Channing tied every creative choice to revenue and retention. We left with a brand system and a growth plan that scaled our sales to $15M."

COO, Healthcare Company — “A brand our team believes in.
Internal buy-in skyrocketed after the workshop series. The new narrative rallied product, marketing, and ops around the same goals."

CMO, Consumer App — “Creative that sells. Channing and his team rebuilt our messaging and performance engine so our ads, landing pages, and emails worked as one story. Lower CAC, stronger LTV, clearer narrative.”

Head of Growth, B2B SaaS — “Clarity we could scale. Our story was complex. Channing distilled it into a simple, powerful message and a content system our sales team can run with.”

Founder, Consumer Goods Company — “Fractional CMO that felt full-time. We gained senior-level strategy, creative direction, and a clean operating cadence without adding headcount. Best decision we made this year.”

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Transforming ambitious ideas into iconic brands!

Work with us.
- Let's Talk.

Let's design your great idea.
Ambitious brands welcome!

At Channing & Company, we design iconic brands and create market leaders. We empower startups and industry leaders to grow and create new brands through entrepreneurial business strategy and innovative design. Working with the world’s best founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands. As New York’s go-to branding agency, we create brands and products that not only stand out but also leave the competition in the dust.

Got a bold idea? Let’s bring it to life. Whether you’re ready to partner up or just want to chat, drop us a message—because every game-changing idea starts with a conversation!

Our Ethos

Better
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by Design

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    15+
    Years Transforming Brands
    $170M
    Revenue Generated
    257
    Brands Launched
    3
    Successful Acquisitions & Exits
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